Visie op de commerciële voorzieningen Gemeente Bloemendaal – Retail and Horeca Vision 2010
The Visie op de commerciële voorzieningen in de gemeente Bloemendaal (Revised Version 2010) is a strategic policy document commissioned by the Gemeente Bloemendaal and prepared by Seinpost Adviesbureau BV. This revision integrates the retail vision for Bloemendaal-dorp, Overveen, and Vogelenzang (2007) with the distributive-planning study for the former municipality of Bennebroek (2008). It serves as a framework for updating zoning plans (bestemmingsplannen) and addressing policy gaps regarding local commercial functions.
The document's scope covers retail, hospitality (horeca), and personal services across five distinct nuclei: Bloemendaal-dorp, Overveen, Aerdenhout, Vogelenzang, and Bennebroek. The analysis is structured into an assessment of the current economic structure, a consumer survey from 2007, an economic potential analysis using SWOT methodology, and a finalized vision for each nucleus. It categorizes commercial supply by dagelijkse artikelen (convenience goods) and niet-dagelijkse artikelen (comparison goods), while establishing specific definitions for hospitality categories.
Professional users can reference this document for spatial planning requirements, supermarket floor space thresholds, and the socio-economic status of local retail centers. It provides a concrete basis for determining the feasibility of new commercial developments and the preservation of high-quality village atmospheres.
Economic Structure and Postcode Areas
The document defines the commercial supply within specific geographic boundaries identified by four-digit postcodes. The current state of business registrations and retail floor space (WVO) forms the baseline for the vision.
- Postcode 2121: Bennebroek (Total WVO 2,898 m²).
- Postcode 2061: Bloemendaal-dorp (Total WVO 5,720 m²).
- Postcode 2051: Overveen (Total WVO 2,501 m²).
- Postcode 2111: Aerdenhout (Total WVO 5,644 m²).
- Postcode 2114: Vogelenzang (Total WVO 225 m²).
Supermarket and Retail Thresholds
The Draagvlakanalyse (catchment analysis) provides specific surface area requirements for supermarkets to remain economically viable. The document notes that modern standards have shifted toward larger, full-service units.
- Service Supermarket: Minimum floor area of 1,200 m² WVO.
- Discounter: Minimum floor area of 700 m² WVO.
- Primary Catchment: Bloemendaal-dorp maintains a high purchasing power binding of approximately 75% for convenience goods.
Hospitality (Horeca) Definitions
Hospitality functions are strictly categorized to manage nuisance and ensure compatibility with retail environments. The vision distinguishes between daytime catering and supporting services.
- Category 1a (Daghoreca): Businesses such as lunchrooms, coffee bars, and ice cream parlors primarily focused on retail opening hours.
- Ondersteunende Horeca: Catering services secondary to a retail function, limited to a maximum of 15 m² floor space or 10% of the total retail floor area (WVO).
- Category 2 (Middelzware horeca): Businesses like cafes and bars that may cause limited hindrance to residents.
- Category 3 (Zware horeca): Large-scale entertainment businesses including discotheques and party centers.
Nuclear Visions and Action Points
Each residential nucleus is assigned a specific development vision intended to preserve its unique character while allowing for essential modernization.
- Bloemendaal-dorp: Focus on a high-quality 'boutique' image and concentration of retail between Potgieterweg and the Kerkplein.
- Overveen: Strengthening the 'village-shopping' character between the railway and Julianalaan, including support for the 'blue zone' parking scheme.
- Vogelenzang: Maintenance of a limited convenience supply to ensure local livability.
- Bloemendaal aan Zee: Positioning as a leisure-oriented destination with specific beach culture regulations.
Frequently Asked Questions
What is the minimum floor area required for a new service supermarket in Bloemendaal?
According to current standards referenced in the document, a service supermarket requires a minimum floor area of 1,200 m² WVO to be viable.
How is 'supporting hospitality' (ondersteunende horeca) regulated in retail stores?
Supporting hospitality is permitted within retail stores provided it does not exceed 15 m² of floor space or 10% of the total retail floor area (WVO).
Which municipalities were merged into the 2010 version of this vision?
The 2010 vision integrates the previous commercial policies of the former municipalities of Bloemendaal and Bennebroek.
What are the primary target zones for retail concentration in Bloemendaal-dorp?
Retail concentration is prioritized on Bloemendaalseweg, specifically the section between Potgieterweg/Hartenlustlaan and the Kerkplein.
What is the maximum permitted size for a new retail unit in Bloemendaal-dorp to maintain its small-scale character?
The vision recommends a maximum floor area of 150 m² for new establishments to preserve the existing small-scale retail structure.
What percentage of convenience shopping is done locally in Bloemendaal-dorp?
The 2007 consumer survey indicated a purchasing power binding of 75% for convenience goods within Bloemendaal-dorp.
